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Please click here to see our current COVID-19 Action Plan for our Shop.

A Fond Farewell

Truly it was a great journey. We have enjoyed working with our (and neighbouring) communities and getting to know the wonderful ladies that make this area great! You are all beautiful.

We are in our last week of business currently. We have shut down our online store, as we cannot keep up with removing items as they go! Pop in to see if there is something special to add to your closet. It will be a great bargain that's for sure.

We strongly encourage you visit some of the stores that helped make us great including Menzies House (Same great ladies offering a new store front experience in Millbrooke), Hannamars in East City, Peterborough, One Love Bridal in Bowmanville,  Runway Bridal in Belleville and Bridal Creations in Kingston.

Thanks again for the Memories ladies. We value some of you like family!! xo

It's a family affair

If you are looking for a boutique experience, yet will offer lower than boutique price tags, you have found us!

Although Tanya owns the store and is the only real employee, it's not unlikely that family or friends will stop in and help out. Therefore, you may be helped by any one of the members of the family or our closest friends! Three generations all have a hand in helping make this idea a success. We love helping others find their dress - for weddings, anniversaries, prom, religious events - the list goes on and on. More than one shopper has left with a hug of excitement at the end of their visit. We love sharing this experience with you. (as corny as that sounds)

Second Story Wedding Shop was born when planning my own wedding. Budget was a big part of our day. We wanted a dream wedding, but our dollars had other priorities. We wanted to shop with the confidence that comes with walking into a store and using a change room. (Yes, we tried the online buy and sell thing - I am much better at balancing on a bathtub to see in a medicine cabinet mirror then I would have thought possible, but this wasn't the memory I wanted!) I was too intimidated to even try and order something from overseas - I had no money to waste. With this, the wheels started to moving, and Second Story began to become a reality.

Photo Credit - Speaking of family - the photo above is my sister's backside as my stepmother gets her ready for her big day!

SEO Tags: New and Previously Loved Formal Wear in Peterborough Ontario; Bridal Dresses in Peterborough Ontario; Consignment in Peterborough Ontario, Discounted Wedding Dresses Peterborough Ontario

SEO Tags: New and Previously Loved Formal Wear in Peterborough Ontario; Bridal Dresses in Peterborough Ontario; Consignment in Peterborough Ontario, Discounted Wedding Dresses Peterborough Ontario

Our Dresses

We offer wedding gowns, special occasion dresses, prom, graduation, children, attendant and more! 
Many question where we receive our dresses from. We are fortunate enough to have a handful of stores which feed us their discontinued dresses at reduced rates which we can then share the savings with you all. We have had a couple stores which have closed out be generous enough to help stock our store with current styles. We also accept consignment from the community. These dresses may or may not have been down the aisle. Some ladies purchased more than one on the quest for the perfect dress! With a combination of all these methods, we are able to bring you a wide variety of styles and price points.

Photo Credit: This image was provided by one of our brides on her special day. Her photographer was Veratography Her dress came from Second Story Wedding Shop in Peterborough Ontario. She was married in Peterborough in October of 2019.


Traditional but Unique

Try our experience and you won't regret it!

Find your perfect wedding dress
Find the perfect special occasion dress
Sell your dress after your done to make some extra money
Attend a bridal event with your friends!

We offer more than a place to shop for a dress. We offer an experience. A friendly, family based atmosphere where you can try on a selection of dresses in your size and have fun doing it!

View More (Coming Soon!)

Don't just take our word for it!

We pride ourselves on the reviews and feedback we get from those who have done business with us! We are excited that we are well connected in the community and growing fans daily! Check out what they have to say!

A snippet of our reviews

We have gathered some of our reviews from other websites. Click the button below to see what we have collected for  you. Feel free to check them out for yourself on Facebook and Google.


Found the One at Second Story

A bride of ours made us two beautiful signs. We love them and so do our shoppers! Click the bitton to see those who have shared their moment of buying or wearing their dress!

Customer Photos

Does that person look familiar?

We are proud to say that we do not use stock photos on our website. We are real people celebrating real people! All photos on our website have been submitted by guests of our shop! (With the exception of product photos - but even some of those are from our guests!) 

Submit a photo

Want to consign an item?

We are no longer accepting items for consignment.

Collaborations and Awards

We are part of the Peterborough Chamber of Commerce and participate annually in the #LoveLocalCampaign

We are excited to be recognized by the community online and in print. We have received the following acknowledgements and awards. 

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