By - Tanya
19.12.13 02:06 PM

By Christina Lauricella

The meaning behind this specific blog is to divulge into the CARE program offered at the Second Story Wedding Shop.

Second Story created the CARE program to help the community by showcasing how much they, and their consignors care about the community.

A CARE dress exists when a consignor either donates a dress directly to the program or allows their contract to expire and chooses to not pick up the item. If the inventory has not been sold after being in the shop for 13 months, it is entered into the CARE program if not renewed. To keep track of all the dress inventory, Second Story has an entire separate account for all the CARE dresses.

Second Story does not pry as to why an individual may need a dress from this selection. Whether it be due to financial concerns, and other reasons, Second Story is here to help where they can.

Grads are able to purchase any dress from Second Story’s stock and the CARE account pays for the dress or the portion that exceeds ability. This includes white dresses and colored dresses. Teachers can identify graduates in need to Second Story. The shopper can leave with both a beautiful smile on their face and a dress.

There are times when it is decided a dress is unlikely to sell. At this time it may be decided it can be remade into something beautiful for others. Second Story has an “Angel Stories” program ( This is a dedicated group of ladies who both work independently and also have meet ups at Personal Touch Banquet Hall ( to recreate dresses for babies born still, or become angels far too soon. These dresses are distributed locally and provided free of charge to families.

In my time here, I have also seen wedding dresses which have been donated to the CARE program be offered to little girls at a discounted rate when they don’t fit the typical little girl sizes. I have heard of a terminally ill bride, who with a medical certificate from her doctor, gained access to the CARE funds to quickly obtain a budgeted dress to marry her love.

CARE also provides funds to Canadian PKU and Allied Disorders when available. This not for profit is near to the owner’s heart as her son is affected by PKU.

Overall, Second Story’s CARE program is to express their kindness and generosity to offer assistance to shoppers who may need a little bit of help.

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