By Christina Lauricella
Second Story excels at their level of customer service to all shoppers, consignors and visitors. By offering superior customer service by all staff, it has increased the chances of repeat customers. Second Story is trying to become more known and not be “Peterborough’s Best Kept Secret” as described by one visitor.
Second Story continues to show customer service to new customers, as well as the existing familiar faces who stop in. By sharing the enthusiastic energy to everyone entering into the shop, it increases the possibilities of having visits by those who have already bough a dress. This wedding shop has established loyalty to their clients. One example of this could be how a bride bought her wedding gown and when she was finished with it, she decided to consign it so another bride would have the chance to feel beautiful on her special day.
In addition, Second Story values all their customers. I have witnessed this by seeing how the staff do not rush shoppers as they give them as much time as needed when trying items on and browsing through the racks. Also, the shop provides the opportunity to put things on hold for shoppers who are uncertain of a dress. By having this insight, this wedding shop has been doing a great job by helping customers feel at ease while they shop.
In the end, customer service has a great impact on Second Story as they have a wide range of shoppers. Whether it be a new customer who has been referred by a friend, a client consigning their beloved dress, or even an existing customer stopping by to give a quick “hello” to the friendly and helpful staff at Second Story.