By Christina Lauricella
Welcome to the first blog of Second Story!
This blog is going to discuss how Second Story is a consignment wedding shop.
Brides, mother of the bride, and many other people are looking for places to bring their loved dresses or are looking for an affordable way to purchase a dress for their special occasion. As well as wedding shops with discontinued dresses or those that have closed and bring their new dresses into Second Story.
How does consignment work? It’s important to take note that Second Story is not a thrift store. People coming into the store can bring in their dresses they are wishing to share with the community. With doing so, there is a contract between the consignor and the store. The store looks over the dress to ensure the quality meets the store’s standards (no visible stains, no rips or tears, etc). The store sets a price on what is the best value to be sold at. The store aims to sell each dress brought within a year time frame. The contract is signed if the consignor agrees with the terms of condition. Once the dress is sold at any time of the year, the consignor will receive a predetermined percentage of the cost of the dress. The store receives commission as the rest of the amount of the dress. Therefore, the dress will be in the store for 6 months before being discounted in order to increase chances of the dress being sold. If the dress is reaching the full year, then it is up to the consignor to contact the store to renew the contract. Second Story does their best efforts to sell every dress that enters the store with various marketing strategies. Including promotional deals, and partnering with photographers to showcase the beautiful dresses.
Having a consignor wedding shop in Peterborough, Ontario gives hope to those looking for a beautiful dress without breaking the wallet, regardless of budget. Dresses can range in price from under $100 to a couple thousand. Depending on designer and age of dress.